Kristin King’s 20-plus years of experience includes expertise in corporate positioning, marketing and media strategy, thought leadership campaigns, product launches, media relations (national, business, broadcast, financial, and trade), media training, brand building, community relations, and staff development. She has serviced clients from a variety of sectors including technology (B2B and consumer), telecommunications, ecommerce, management consulting services, financial services, and professional services.
Kristin has managed public relations campaigns for a broad array of clients including: Corporate Decisions, Inc. (a Silver Anvil Award-winning program), EDS Management Consulting Services, Interim Services, IBM (several divisions), Sprint, Iomega, Samsung, Dow Jones Information Services, Compuserve, Lockheed Martin, Ernst & Young, Perkin Elmer, Alcatel, and eluxury.com, among others. In addition to her own practice, King Communications, she has worked for leading New York-based PR agencies including: Makovsky & Company, Technology Solutions, Porter Novelli, Edelman PR, and Kahn Communications.
Bob Zeitlinger brings more than 20 years’ experience in technology and B2B public relations to his client engagements. He has served as technology practice leader for Makovsky & Company and Ruder-Finn. He also served as corporate and crisis communications director for KPMG.
Within the technology sector, Bob has experience driving communications success for companies operating in telecommunications, IT services, outsourcing, ERP, vertical industry-specific software and online services. On the professional services side, he has guided successful programs for law firms and accounting firms of varying sizes.
Bob takes a hands-on role with his clients in developing angles and approaches that maximize their visibility in the media. He combines strategy, creativity and the ability to understand a reporter’s perspective to place stories in broadcast, on wire services, online and in major print outlets.