Strategic Services

Whether it’s creating awareness for new services or establishing a firm’s brand, Percussion Communications Group delivers measurable results. Given the ever-changing and highly competitive landscape of business, it’s vital to have a strong consistent public relations plan in place to help reach your audience. Our services include:

Strategic Counsel

Through up-front due diligence with key executives, PCG provides insight and guidance to align communications efforts with your business goals.

Thought Leadership

Establishing key personnel as stewards within your business is key building a strong brand. A strong thought leadership program includes commentary on topical issues in real time; identifying trends; op-ed pieces; and backgrounders and briefings with key media on regular basis.

Media Relations

We see this as the cornerstone of any successful marketing program. BCG has a keen understanding of what the media has covered, what they’re interested in now and what they will be writing about in the future.

Crisis Communications

Crisis communications begins with preparedness—not when the media has called looking for commentary about a product bug or regulatory investigation. PCG is experienced in developing media and internal messaging in order to minimize damage in the midst of a crisis.

Writing

Writing is a real strength at PCG. We can answer your needs across all fronts: Op-Ed pieces, by-lined articles, internal corporate newsletters, press kit development, news releases, speeches, and other messaging materials.

Community Relations

Engaging the communities that are critical to your business sometimes requires un-conventional outreach efforts. We have a wealth of experience in gauging community perceptions and designing programs to address those perceptions

Social Media Strategy and Outreach

Social media has become a critical layer to communications outreach. This provides a real opportunity to underscore thought leadership and branding efforts.

Media Training

Preparing your spokespeople for media interviews not only helps with consistent messaging, but it also builds confidence and ensures a more successful interview experience. PCG has worked with industry leaders in technology, management consulting, and professional services.

Product Launches

Whether announcing new products via news releases, or press conferences or with full-blown elaborate events and celebrations, PCG has experience employing a broad array of methods to ensure strong impact.

 

On-site Event Support

PCG has extensive experience with both the strategic and tactical elements to make for a successful experience at trade shows, conferences, and special events.